Tuesday 18 January 2011

The late late breakfast show and Phil

Still no exercise .. still stiff.  But probably no excuse not to tomorrow.  I'll see if I can drag Honor back onto her bike and save some money.  Just filled up the car .. £94!!!!  Time to change the AudioFuel car.

Despite remarkable (more of that later) technological difficulties I managed to see 4 of the 5 'gorgeous presenters' at a networking event called the Late Late Breakfast Show this evening.   It's hosted by a very amusing man called Bernie J Mitchell.  http://www.berniejmitchell.com/

We learnt about the importance of being remarkable rather than 'very good' from Lucy Payne;  the benefits of making a total f**k up from Julie Hall; that happiness lies in setting realistic goals you can achieve from leadership expert William Montgomery (http://www.askten.co.uk/A_our_company_leader.asp).  Really interesting guy with a pretty extraordinary past that includes being a commanding officer in the navy.  And from Phil Szomzor we learnt about brilliant initiatives like Janathon and what excellent grass roots marketing opportunities they offer for a company like AudioFuel.  Thank you Phil.

And not just for making Janathon and AudioFuel the focus of his case study this evening .. but for an unbelievably long list of ways in which he has supported AudioFuel.  As someone who should know an awful lot more about public relations than I do, Phil has been a complete godsend.  As the head of Citigate Dewe Rogerson's digital practice, he not only knows how to do the 'old style' stuff (print), but how to combine it with digital expertise. He has been a constant source of good advice, and provided an enormous amount of hands on help with Twitter and Facebook.  Here is his blog where he writes about technology, social media and  pr.  http://www.theredrocket.co.uk/blog/

And to top it all off, his girlfriend Jo (who also runs) has the sharpest eye I've ever come across for grammatical errors and kindly passed an eye over our entire website.   Lots of editing required.   Here's her blog:  http://irunbecauseilovefood.wordpress.com/

Big thanks to Phil and to Jo.

2 comments:

  1. Awe, thanks Clare - very kind words and a pleasure. The great 'coincidence' meeting you all.

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  2. Ha - sharp-eyed! Others would call it anally retentive... Pleasure to help.

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